Brandon Peele

Current

• Council Member at Gerson Lehrman Group
• Philosopher at Independent

Past

• Business Development at Crackle (Sony Pictures Entertainment)
• Graduate Student Instructor at Haas School of Business
• Consultant at Independent Strategy Consulting

• Research and Expansion Manager at SunTechnics
• Manager, Business Development & Strategy at Intertainer, Inc.
• Analyst at Intertainer, Inc.
• Investment Banking Analyst at Merrill Lynch & Co.
• Internships at -

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Education

• Columbia University - Columbia Business School
• University of Illinois at Urbana-Champaign - College of Business
• University of Illinois at Urbana-Champaign

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Recommended

34 people have recommended Brandon

Connections

500+ connections

Industry

Internet

Websites

• My RSS feed

Brandon Peele’s Summary

I have a broad background in business development, strategy, leadership development and consulting, spanning a variety of industries (entertainment, finance, non-profit, renewable energy, IT and education).

I am a catalyst for:
1. Higher level thinking, for personal / leadership development
2. Entrepreneurship, business development, strategy
3. A good time - karaoke, hiking, rugby, travel

Brandon Peele’s Specialties:

- Subject Matter Expertise: social media, entrepreneurship, human potential (philosophy, psychology, transcendence, etc.)
- Functional expertise: relationship/business development, leadership development, quantitative analysis, public speaking and facilitation

Brandon Peele’s Experience

• Council Member

  Gerson Lehrman Group

  (Privately Held; 201-500 employees; Financial Services industry)

  2007 — Present (1 year)

  Technology, Media & Telecommunications Council
  - Providing strategic advisory services across the advertising, media, entertainment and communications sectors, with specialties in social utilities, blogging and viral video.

• Philosopher

  Independent

  (Writing and Editing industry)

  2002 — Present (6 years)

  Taken literally, philosophy is love of wisdom, truth. I read, write, coach and teach methods of inquiry and self-awareness. Contact me if you want to discuss first questions.

• Business Development

  Crackle (Sony Pictures Entertainment)

  (Entertainment industry)

  2007 — 2008 (1 year)

  - Developed content, distribution and technology partnerships with Bebo, Veoh, Adobe Media Player, Blinkx, Zune, Seeqpod, VeZoom and Pixsy
  - Authored three strategy projects with MBA consulting teams from Kellogg (multiplatform distribution), Haas (Latin American distribution) and Michigan (brand and revenue strategy)
  - Developed traffic acquisition strategy with partners such as AdOn Networks, Spark Studios, ABC Search and AdEngage

• Graduate Student Instructor

  Haas School of Business

  (Educational Institution; 5001-10,000 employees; Higher Education industry)

  January 2008 — April 2008 (4 months)

  Course: Creativity and Personal Mastery
  Subject matter: leadership, self-awareness, personal development, creativity, philosophy

• Consultant

  Independent Strategy Consulting

  (Management Consulting industry)

  2004 — 2007 (3 years)

  Projects:
  - BabyCenter/Johnson & Johnson (http://www.babycenter.com): developed a competitive analysis benchmarking key financial, web and operating metrics
  - RealChange (http://www.realchange.com): developed sustainability strategy best practices and 5-day sustainability workshop
  - Link TV (http://www.linktv.org): developed key tracking reports, performance benchmarks, board presentation and donor acquisition intelligence
  - The 451 Group (http://www.the451group.com): developed firm competencies in tracking telecommunications and technology mergers
  - ManyOne (http://www.manyone.net): developed partnership proposal for the Office of Communications (UK governing body)
  - Channel G (http://www.channelg.tv/): developed corporate partnership strategy

• Research and Expansion Manager

  SunTechnics

  (Privately Held; 11-50 employees; Computer Software industry)

  2005 — 2006 (1 year)

  BUSINESS AND ORGANIZATIONAL DEVELOPMENT
  - Initiated organizational development projects relating to teambuilding, healthy communication, values statements, corporate culture and management development
  - Created infrastructure for the sales operation: sales strategy, performance guarantee, contracts, financing partnerships, risk analysis
  - Developed sales channels: residential, commercial, developer and municipal segments
  - Created international infrastructure related to knowledge sharing, web marketing, corporate branding
  - Forecasting and reporting responsibilities

• Manager, Business Development & Strategy

  Intertainer, Inc.

  (Entertainment industry)

  2000 — 2002 (2 years)

  - Member of teams creating corporate strategy and business partnerships for Intertainer, a Video-On-Demand (VOD) firm
  - Created VOD content relationships with Disney, Fox, Universal, Sony and MGM
  - Developed distribution relationship with Alliant Telecom
  - Created joint venture, Intertainer Asia, with Macquarie Bank, Coote Hayes Productions, and YTC Corp.
  - Cultivated a $15 million strategic investment in Intertainer by Thomson Multimedia and Microsoft

• Analyst

  Intertainer, Inc.

  (Entertainment industry)

  1999 — 2000 (1 year)

  - Provided analytic support to sales, marketing, finance and content teams
  - Completed a $56 million equity investment by Microsoft
  - Completed distribution deals with Comcast, Adelphia and Altrio, adding 4.5 million digital cable homes to Intertainer’s national footprint
  - Developed financial forecasting and budgets
  - Liaised with investment partners such as Microsoft, Intel, Comcast, GE and Qwest

• Investment Banking Analyst

  Merrill Lynch & Co.

  (Public Company; 10,001 or more employees; MER; Financial Services industry)

  1998 — 1999 (1 year)

  - Delivered corporate finance, mergers and acquisition and advisory services
  - Communicated financing proposals to senior level management of several Fortune 500 firms
  - Created unique client solutions and materials for deal marketing and execution, including pitch books, SEC documents and offering memorandums with senior level bankers
  - Raised over $1.4 billion for companies such as McDonald's, Sears, Case, Agco and Borg-Warner Automotive

• Internships

  -

  (Privately Held; Myself Only; Management Consulting industry)

  May 1997 — May 1997 (1 month)

  TELEVISION PACKAGING: United Talent Agency (Summer 2004)
  -Serviced clients such as Dr. Laura Berman, Jamie Kennedy, Tori Spelling, RDF Media, Mess Media, Protagonist
  -Performed network coverage of ABC, ABC Family, Disney Channel, A&E and Spike
  
  PRODUCTION: Double Nickel Entertainment (Spring 2004)
  Double Nickel is a production company that has a first-look deal with Warner Bros. Studios.
  - Performed coverage for film and television projects
  - Developed rights database for book-to-film projects
  
  MARKETING: LivePerson, Inc. (Summer 2003)
  - Developed strategic marketing plan for new product launch
  - Created competitive analysis of two software products
  
  VENTURE CAPITAL: Platinum Venture Partners (Summer 1997)
  - Analyzed companies in the technology and media sectors
  - Performed due diligence on portfolio companies

Brandon Peele’s Education

• Columbia University - Columbia Business School

  MBA, Management, 2002 — 2004

  Leadership & Management Classes: Leadership, Strategy Formulation, Creativity & Personal Mastery, High Performance Leadership, Entrepreneurial Selling, Creating Effective Organizations, Retailing Leadership, Sales Management, Power and Influence in Organizations
  
  Media Classes: Media Mergers & Acquisitions, Screenwriting II, Media & Information Management, International Media Management, Economic Analysis of Media

  Activities and Societies:

  VP Publicity - Rugby Club, Founder & Coach of Women's Rugby Club, Columnist for The Bottom Line, Writer and Actor for Follies (live sketch comedy), Columbia Entrepreneurs Organization, Media Management Association, Technology Business Group, Social Venture Competition

• University of Illinois at Urbana-Champaign - College of Business

  BS, Finance, 1994 — 1998

• University of Illinois at Urbana-Champaign

  BS, Finance, September 1994 — May 1998

  Activities and Societies:

  Dean's List, Top 100 Seniors Honorary, Order of Omega, MOTA Scholar, Philbrick Scholar, Illinois State Scholar, Alpha Tau Omega (Treasurer, Social Chair, Philanthropy Chair), Interfraternity Council (Judicial Board Chairman, Investigations Chair)

Additional Information

Brandon Peele’s Websites:

• My RSS feed

Brandon Peele’s Interests:

philosophy/mysticism, travel, film, comedy, hiking, karaoke

Brandon Peele’s Groups:

Columbia Business School Ambassador

•    Columbia Business School Alums
•    Semantic Web
•    Fighting Illini Alumni
•    Sony Alumni
•    CPM Alumni
•    Alpha Tau Omega - University of Illinois

Brandon Peele’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests