PURPOSE IS A BEST PRACTICE FOR CREATING A FULFILLING CAREER AND A LIFE YOU LOVE

THE RESEARCH
Six Powerful Outcomes Correlated With Purpose

OUTCOME #1
​SUCCESS & LEADERSHIP

• Knowing your purpose makes you 50% more likely to be a leader (Imperative / NYU, 2015) 
• Knowing your purpose is correlated with higher income and net worth (Carelton, Cornell, West Virginia, Northwestern, 2016)
• Purpose-driven companies outperform the market by 15:1 (Collins, Porras, 2001)—and outperform their counterparts by 12:1 (Corporate Culture and Performance, 2011)
• Purpose-driven companies outperform the S&P 500 by 400% over a 10-year period (Millward Brown Optimor, 2012)​
• Purpose-driven leaders have a leadership effectiveness score that is 63% higher than reactive leaders and this matters because leadership effectiveness and business performance have a .93 correlation (University of Notre Dame, Mendoza College of Business, Anderson, Adams, Mastering Leadership, 2016)
• Being connected to your purpose or the company's purpose is ranked the #1 factor in job satisfaction, and is more than 2x more important that the next factor, company leadership (Happiness Research Institute, 2015)
• Knowing your purpose makes you 50% more likely to have meaningful relationships at work (Imperative / NYU, 2015)
• Knowing your purpose makes you 54% more likely to report that your work has a positive impact (Imperative / NYU, 2015)
• Knowing your purpose yields a 64% higher level of career fulfillment (Imperative / NYU, 2015)
• Knowing your purpose produces a 20% longer tenure (Imperative / NYU, 2015)
• Knowing your purpose quadruples the likelihood of being engaged at work (Gallup/Healthways, 2013)
• Knowing your purpose increases the likelihood that you promote your employer by 47% (Imperative / NYU, 2015)
• 91% of global executives link a strong corporate purpose with profitability (Deloitte, 2013)
• 87% of global executives believe companies perform best when their purpose is beyond profit (Ernst & Young, 2015)
• 84% of global executives believe purpose is required to transform (Harvard Business Review, 2015)
• Personal purpose is cited by global CEOs as one of the top 3 things (along with ethics and values) to focus on (IBM, 2012)
• Knowing your purpose yields a 47% increase in the experience of abundance (Leider/Metlife, 2009)
• Purpose-driven mission statements rated the #1 strategy and management tool by senior managers (Bain & Co., 1996)
• 83% of global executives believe purpose helps them stay ahead of industry disruption (Deloitte, 2014)

OUTCOME #2
​HEALTH & HAPPINESS

People who know their purpose:

• ​Live up to 7 years longer (Journal of Psychosomatic Medicine, 2008)
• Maintain healthier cell structures (UNC/UCLA, 2013)
• Experience a 42% increase in contentment (Leider/Metlife, 2009)
• Have better quality sleep (Kim, 2015)
• Have improved impulse control (Cornell, 2016)
• ​Are able to stave off depression (Journal of Clinical Psychology, 1980), decreased rates of teen depression (PNAS, 2014)
• Reduce their overall mortality rate by 23% (Mt. Sinai, 2015)
• Reduce their likelihood of stroke by 50% (Rush University, 2016)
• Reduce their likelihood of death by coronary heart disease by 23% (Mt. Sinai, 2015)
• Reduces their likelihood of death from stroke by 72% (Koizumi, 2008)
• Have greater cardiovascular, neuroendocrine and immune health (Institute on Aging, UW-Madison, 2006)
• Are more likely to engage in preventative health. Compared to people with the lowest purpose, people with the highest purpose are 121% more likely to obtain flu shots, 228% more likely to obtain cholesterol tests, and 133% more likely to obtain colonoscopies. Women are 330% more likely to obtain a mammogram and 210% more likely to receive a pap smear, while men are 386% more likely to receive a prostate exam.  (Harvard, 2015)​

OUTCOME #3
SEX & LOVE

People who know their purpose:

• Are regarded as more attractive (Social, Psychological and Personality Science, 2010)
• Have more enjoyable sex (University of Pittsburgh, 2011)
• Experience a 31% increase in the feeling of being in love in their romantic relationships (Leider/Metlife, 2009)

OUTCOME #4
​A SHARP MIND

Knowing your purpose:

• ​Doubles the likelihood of learning something new each day (Gallup/Healthways, 2013)
• Produces a .2 increase in GPA (Journal of Personality and Social Psychology, 2014)
• Increases college graduation rates by 6-9% (UNC Greensboro, 2017)
• Is linked with an increases appetite for education (Stanford, 2015) and 31% of college students want to replace majors with purposes (LinkedIn/Imperative, 2016)
• Is correlated with higher scores for memory, executive function and overall cognition (Aging, Neuropsychology and Cognition, 2016)
• Is correlated with faster brain processing speed, more accurate memory and lower levels of disability and depression in aging adults (Windsor, Curtis and Luszsz, Flinders University, Developmental Psychology, July 2015)
• Decreases onset of Alzheimer's Disease by 240% (Boyle/Rush, 2014)​

OUTCOME #5
​A more efficient, healthy, kind, tolerant SOCIETY

Purpose is good for society because it:

• Increases racial tolerance (Harvard / Cornell / Carelton, 2014)
• Increases incidence of philanthropy and volunteering by 50% (Gallup/Healthways, 2013)
• Reduces use of healthcare services - for U.S. adults over the age of 50, compared to people with the lowest purpose, people with the highest purpose make 32% fewer doctor visits and spend 61% fewer overnights in the hospital. (Harvard, 2015)

OUTCOME #6
A genuinely prosperous ECONOMY

The Purpose economy is growing as:

• 87% of global consumers believe businesses should put at least as much emphasis on social interests as business ones (Edelman, 2017)
• 73% of global consumers will switch to purpose-driven brands (Edelman, 2012)
• 57% of high-income global customers are belief-driven buyers (Edelman, 2017)
• 55% of global customers will pay more for a product that has a higher purpose, an increase of 10% since 2011 (Nielsen, 2014)
• 75% of Millenials will choose to work for or do business with a company that does good in the world (Deliotte, 2016), confirming the 2014 HBR study suggesting the 70% of Millenials want to live their purpose at work (Harvard Business Review, 2014)
• In 2014, "purpose", "mission" and "change the world" were mentioned 3,243 times on earnings calls, investor meetings and industry conferences, a 40% increase over 2009 (Factiva, 2015)
• Social enterprises employ 10 million people, with revenues of $500 billion; about 3.5 percent of total US GDP (Impact Investor, 2012)
• There are 350+ professors from over 35 countries teach courses in social entrepreneurship, with 30+ national and international competitions, 800 different articles and 200 cases used in social entrepreneurship courses (Wingate University, 2008)
• There are 800% more news articles about social enterprises between 2001 and 2011 (Nexis, 2012)

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Never before has so much in your life and the world depended on so little.  By bringing purpose into your life, you become healthier, physically, emotionally and cognitively, you nurture more fulfilling relationships, you create a rewarding career of impact and build a more just, equal and sustainable world.

begin your journey